5 ESSENTIëLE ELEMENTEN VOOR REAL-TIME BIDDING (RTB)

Also, many publishers and advertisers often voiced their concerns to AdTech companies about a lack ofwel transparency into fees, and the accuracy ofwel user gegevens and reports.Publishers set up a waterfall in their ad server, starting with the demand source that will likely produce the highest CPMs down to the lowest. Real-time bidding allows fo